There is a consensus that the National Federation of Independent Business is America’s
leading small business advocate. They have been representing over 30,000
small, independent business owners. So with that being said they will cosponsor
the 2016 Small Business Saturday promotion with the American Express Credit Card Company.
Our research has shown that according to the U.S. Small Business Administration,
small businesses account for most of the jobs in this wonderful country. They
have provided 66 percent of all net new jobs since the 1970s. They
represent approximately 99.7 percent of all U.S. employers.
Most Americans don’t know an owner of a big department store, but
there’s a good chance that many people know small-business owners.
They’re our friends and neighbors. They’re among the most generous
supporters of civic groups, local charities, youth sports, schools, and
virtually every other form of community activity.
Support Small Business
Saturday
November 26th, the Saturday after Thanksgiving, is Small Business
Saturday. It’s intended to encourage Americans to support as many small business owner as possible. It should not just be one day a year, but whenever you go shopping.
Black Friday, the traditional start of the holiday shopping season,
is when families wake early, sit in traffic, compete with other drivers
for mall parking spots, jostle with crowds, and stand in line to buy
things they could find much closer to home.
Small Business Saturday offers a much different experience.
Shoppers who visit locally-owned businesses will find almost everything
they could get at the mall and plenty of items by local artisans,
designers, bakers, chocolatiers, brewers, and tinkerers that can be
found only on Main Street. In terms of service, Americans who “shop
small” likely will be dealing directly with owners who know that happy
customers usually come back.
The campaign to “shop small” on the Saturday after Thanksgiving
started in 2010. It has grown every year. Last year, more than 95
million Americans visited local businesses on Small Business Saturday,
and they spent more than $16 billion.
Help The Economy Get Back On Its Feet
We certainly do hope that even more Americans participate this year. Small
Business Saturday is a great way to start the holidays while supporting local
communities. You will also boost the national economy which helps all Americans.